How Should SEO Compatible Content Be?

Writing SEO-compliant content is important in terms of reaching larger audiences. So what is the reason for this importance, what does SEO mean?

SEO stands for “Search Engine Optimization”, which means Search Engine Optimization. SEO is used to bring your website to the top of the search screen depending on various criteria. It is divided into two as on-site and off-site SEO.

On-site SEO:

On-site SEO includes the work done to optimize the content and structure of your website. This process includes techniques such as strategically using certain keywords, optimizing meta descriptions and titles, editing URL structures, increasing content quality, optimizing for fast loading times, and ensuring mobile compatibility. These techniques ensure that your website is better understood by search engines and achieves higher rankings.

Off-site SEO:

Off-site SEO aims to improve your search engine rankings by focusing on factors outside your website. It includes strategies such as improving the quality of external links (backlinks) directed to your site, being active on social media platforms and increasing your posts, and managing online reputation. Off-site SEO increases the popularity and authority of your website, making it more highly valued by search engines.

It is important to remember that both approaches require constant monitoring, analysis and updating to be successful.

In order to prepare content in accordance with SEO techniques, it is first necessary to know how search engines work with an algorithm. The important thing to be able to do search engine optimization is to use techniques that meet the criteria of search engines. The most widely used search engine today is Google, as you can guess. In order to display your own content in the top category in response to the words written in the search bar on Google, it is necessary to develop SEO techniques in accordance with Google criteria.

After creating your website, the site must receive regular visitors. If the created website is not prepared with SEO development in mind, it will damage the functioning of the website and may cause the site to fall into a bad position.

The most searched words of the subject we have written are called focus keywords. For example, if our article is an article on green tea, it is necessary to identify the most curious and searched words of green tea. You can get help from suggestions in google searches and google trends.

META DESCRIPTION

Meta description, in the most general definition, gives us information about the site using 130-140 words. This part is also very important for SEO as it also provides information to google.

The first page that appears in searches on Google and the content that appears in the first place are more considerable than the other lower pages. If your page gives the user enough information directly and in the way searched, the rate of visits to the site will gradually increase.

So, How to Prepare SEO Compatible Content?

• The first step in preparing content is to thoroughly understand the SEO algorithm. The better the algorithm is understood, the more appropriate the content prepared.

 

• Preparation of original content: If the content article you have prepared is ubiquitous or ready-made articles, the information provided may not attract users. This will cause your site to be abandoned. Content prepared in original and understandable language is important for user satisfaction. However, the plagiarism rate in your article should be a minimum amount. The accepted plagiarism rate is around 5%-7%. In terms of SEO, copying previously published content on your own site or publishing the content published by the website you cite will put you in a failed position.

 

• Choosing a title appropriate to the content: Another important point in your article or article is the choice of title. The purpose of making the written content SEO compatible is to reach more readers in a short time. It is important that the title we choose covers keywords. Titles should be clear and appropriate to the content. The title that is not suitable for the content the reader is looking for will not attract the reader.

 

• Keywords: Keywords cover the concepts with the highest search rate on the selected topic. It is used in the research written after a good analysis. Good identification of keywords in SEO content is one of the important points of reaching the reader quickly. Keywords should be identified before starting to create the content. You can use tools such as Google Keyword Planning, Long Tail Pro, SEMRush Keywordtool.io to create keywords while preparing SEO compatible content.

 

• Once the necessary checks have been made and keywords have been found, the next task is to use them. Using keywords in the text allows the reader to reach the reader quickly. Keywords should be used in proportion to the word count of the text without boring the reader. In a 1000-word article, you can spend an average of 7 or 8 keywords. Keywords should be used in meaningful and clear sentences. Content using meaningless keywords is considered as “spam content” by Google.

 

• Subheadings: While preparing SEO compatible content, care should be taken not to bore the reader. For this reason, the article should be written in subheadings. Subheadings should be used so that the reader does not get tired and can find answers to all the questions they are looking for. Subheadings should be compatible with the title of the text. The use of subheadings is important and useful in terms of highlighting your keywords.

 

• In-site Link: One of the important points is to create an on-site link. Creating an in-site link is important in terms of increasing the reading traffic of other articles written. In subjects where you write two related content, you can create an on-site link in one of them and direct it to the other. This situation arouses curiosity in the reader and allows him to spend more time on your site. The more appropriate the on-site links you will create to your article, the more likely you will be at the top of the searches.

 

• Including Similar Searches: Including articles with similar searches to the topic is another way to appear in the top rankings. The keywords you will use will have many variations in different article titles. One way to find these searches is to pay attention to Google’s related searches section. Including keywords with high search rates in the related searches section will make your content professional in terms of SEO. This is called “Latent Semantic Indexing”.

 

• Meta Description: The informative text that appears under the title of your content by Google is called Meta Description. Meta description can be thought of as a preliminary information situation before the reader enters the article. In this case, the description should be written in a way that will impress the reader and attract their attention.

 

• Visuals: Using interesting visuals suitable for your content can benefit the reading of the article without boring the reader. The size of the images is a point to be considered for SEO. High-sized images can slow down your site speed and cause your article to become disadvantageous in terms of SEO.

 

• Word Count: Finally, another important point is the word count of your article. A 200-300 word article will not be enough for Google. You should prepare your article to be at least 600-650 words. The total word count of the content varies according to the content. If the subheadings of the subject covered are more, more words should be used.