Corporate identity design is the elements that make up the visual and verbal identity of a company or brand. These elements include the company’s logo, colors, typography, slogan, graphic style and other defining features. A good corporate identity design enables the brand to communicate with its target audience, increase its recognizability and create a credible image.
Important elements of corporate identity design are:
*BEW IMAGES CAN BE PLACED*
-Logo: The logo, which represents the company or brand, is one of the most important elements of corporate identity. A simple, unique and meaningful logo increases the memorability of the brand.
-Colors: Certain colors affect the emotional and perceptual illusions of the brand. The appropriate choice of colors reinforces the brand’s personality and message
-Typography: The typefaces used by the brand should reflect the style and character of the brand. Typography increases the readability and distinguishability of the brand.
-Graphic Style: The graphic elements and patterns to be used by the brand ensure the uniqueness and consistency of the brand.
-Slogan: A tagline, a short statement that summarizes the brand’s values and philosophy, increases the brand’s memorability and creates an emotional connection with consumers. A tagline is important for good advertising.
-Documentation: A manual documenting all elements of the corporate identity design is important to maintain brand consistency. This guide includes information such as color codes, logo sizes, typography rules, etc. that will be used in all kinds of communication materials of the brand.
Corporate identity design emphasizes the uniqueness of the brand, providing a competitive advantage and making it easier for consumers to connect with the brand. Therefore, it is an essential part of the branding strategy and important for long-term success.
SOCIAL MEDIA DESIGN
In today’s world, the power of social media cannot be underestimated. It is very important in many issues such as brand recognition, advertising of the work done, and staying in the spotlight. A good social media design and regular posts strengthen the bond with the user and help keep you up to date.
There are some points to consider for a good social media account:
- Profile and Cover Photos: Every social media platform has key visuals such as a brand’s profile picture and cover photo. These images should reflect the brand’s identity and support communication with its target audience. The photos should be of high quality, high resolution, and in a concept where the images that can highlight your service are at the forefront. Low quality and complex images will lower your quality.
- Post Images and Videos: Original and impressive images or videos should be prepared for the posts that the brand will share. This content should convey the brand’s message, attract the attention of the target audience and increase interaction. In order to increase interaction, it is beneficial to blend your own concept with well-known topics on the agenda. You should stay on top of trends and always be up to date.
- The colors and theme of social media accounts should be consistent with the brand’s corporate identity. Consistency increases the brand’s identifiability and makes it easier for followers to recognize the brand.
- The texts under the shared content should reflect the brand’s voice and personality. Short, concise and impressive texts attract the attention of followers and increase engagement. Texts full of long and unnecessary words bore the user and distract from the intended message. Emojis can be used in accordance with the trends to create a more sympathetic appearance.
- Appropriate hashtags and tags should be used to ensure that content reaches a wider audience. This increases the chances of content being discovered and improves brand visibility.
- Social media design involves organizing the content production and publishing schedule. Regular and consistent content sharing increases follower engagement and reinforces brand credibility. Posting regularly and sensitively about current issues strengthens the bond between you and the user.
- Recently, live broadcasts on apps have become popular. Live broadcasts opened at certain intervals serve to establish sincere ties between you and the user. Since it also helps to give an accessible and sincere impression, it is also useful in terms of ensuring memorability.